Word-of-mouth advertising is the best advertising there is and BNI provides a structured and supportive system of giving and receiving business. It does so by providing an environment in which you will develop personal relationships with dozens of other qualified business professionals. By establishing this "formal" relationship with other people, you will have the opportunity to substantially increase your business.
Benefits to you:
Increased exposure to many other people and businesses.
Substantially increased business through referrals.
Tools to network more effectively, including an orientation CD giving the "Formula for Success" in BNI, a badge, a vinyl card holder to carry member's business cards, referral slips, and marketing materials for your chapter.
Participation in up to 52 networking meetings per year.
Bi-monthly newsletters with educational material on networking, public speaking, and business.
Participation in business trade shows (where you'll have an opportunity to market your chapter and your business).